Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how apsheiling.co.uk ("we," "us," "our," or "the Site") collects, uses, discloses, and safeguards your information when you visit our website, including all related content, functionality, and services offered in connection with luckywave casino affiliate promotions.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily submit through contact forms or affiliate sign-up pages.
- Technical Data: IP address, device type, browser type, operating system, and referral source.
- Cookies: Information stored via cookies and similar tracking technologies placed on your device.
- Usage Data: Pages visited, time spent on site, clicks, searches, and interaction patterns.
- Location Data: Approximate location derived from IP address to comply with UK gambling regulations.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve site functionality.
- Affiliate tracking and commission attribution for casino and partner promotions.
- Site improvement, personalisation, and content optimisation.
- Compliance with UK gambling laws and age-gating mechanisms (18+ requirement).
- Marketing communications (only with your consent).
- Fraud prevention and security purposes.
Cookie Policy
Our Site uses cookies and similar technologies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track usage patterns via Google Analytics and similar services.
- Affiliate Cookies: Enable affiliate tracking and commission calculation for casino partnerships.
- Marketing Cookies: Used for retargeting and advertising purposes (placed with consent).
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Note that disabling cookies may affect Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to external casino operators, affiliate partners, and third-party websites. We do not control the privacy practices of these external sites. We are not responsible for their privacy policies, terms, or practices. We strongly recommend reviewing the privacy policy of any casino or partner site before providing personal information or engaging in gambling activities. Always ensure third-party sites are licensed and regulated by appropriate UK authorities (e.g., UK Gambling Commission).
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your data (subject to legal limitations).
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing or analytics purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
US users may have additional rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. Please contact us for jurisdiction-specific inquiries.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by UK law. Typically:
- Personal contact information is retained for 3 years from last interaction.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for 90 days to 12 months depending on partner requirements.
- We retain data longer if legally required by gambling or tax regulations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@apsheiling.co.uk
Website: apsheiling.co.uk
Jurisdiction: United Kingdom
We will respond to data subject requests within 30 days of receipt as required by UK GDPR.